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20131028
20131105
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-friendly environment and good for the user. >> sure. >> as to my colleague said here, the consumer has to be identified for the first stem when they come into the web site. right now it's very general. of you take acknowledge average consumer and ask elementary, basic questions, you separate that user long a process of user interface, by the time they get to the third page, you isolated the information they're looking for. right now it's congested. you lose your way in the process. to your other question about servers, definitely would inacross the server capable, spread it out. there is a phase that needs to happen that hasn't happened, of testing different load balances of between 200,000 people and two million people at the same time. it hasn't been done. once you do that you can at least secure the web site is not going to crash when it's important for the user to actually navigate through it. >> that's assuming that the people want to go on to the site and try it out. once burnt they might be more than twice shy on that. >> yes. exactly. the use irright now is in a stage where they're not sure wha
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